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Hi, I'm Erin. 

Part strategist, part storyteller,

part woo-translator.

I help healers, coaches, and creatives (like you) get the wisdom of your work out of your head, into your body, and onto the page—so your words truly reflect the depth of what you do.

You already know the impact of your work. You see it in every client, every session, every transformation. But when it comes to writing about what you do? That’s a whole 'nuther story.


Maybe you’ve rewritten the same sentence 47 times, and it still doesn’t sound like you.


Maybe you freeze when someone asks what you do—so you mumble something vague and hope they just get it.


Maybe your website still sounds like 2014-you—back when you played it safe, avoided words like intuition or soul, and packed your bio with credentials that don’t even feel relevant anymore.

Deep breath. We’re going to fix that.

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Because the right words can’t just describe what you do—they have to embody it.

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From Integrative Practitioner to Copywriter — How'd That Happen? 

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You know that moment—when you’re with a client and their whole body relaxes, their eyes brighten, and something shifts.

 

Maybe because they finally feel seen, understood, and supported. Or because something that’s been nagging at them for years finally lets go.

 

That’s the work I’ve done for decades as an educator, somatic therapist, writer, and clinically trained herbalist—helping people find those ah-ha moments, where their body softens, their breath deepens, and life opens up in new ways.

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But here’s what I realized: healing doesn’t just happen in the body. It happens in the stories we tell. 

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I saw this every day. Because every client, every session, every remedy has a story.

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There’s something sacred about handing someone a bottle of St. John’s Wort. Not just because you know it’s going to help them, but because of the story it holds like:

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  • how it was picked on midsummer mornings,

  • how ancient healers hung it above doorways to ward off melancholia,

  • and how the latest research backs what our ancestors already knew 

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For me, I was never just giving them an herb; I was helping them place themselves—and their challenges—inside a bigger story.

And that’s where my own ah-ha moment happened:
 

It’s not just about what you do—

it’s about the unique way you do it. 

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Because the moment someone understands why this breathwork, this energy healing, this shift in perspective could actually change their life?

 

That’s the moment they say yes.

 

Because they see themselves in your words, and they know you’re the one to help them.

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The right words don’t just explain your work—they create transformation, too.

Bridging the Gap Between Healing and Messaging

So now, I help healers, coaches, and creatives like you untangle the mental mess that trying to write about your work can create—and find the words that land, connect, and feel like home.

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Because when your message clicks into place, the people you're meant to work with, will finally find you.

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A little about me

I’m an attentive listener, a strategic thinker, and I have a somewhat irreverent sense of humor (I am from New Jersey, after all).

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I earned my BA in Creative Writing and Holistic Studies at the Vermont College of Fine Arts and have been on the faculty of The Center for Embodied Education. (Read more about my training here.)

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But more than anything, I’ve spent my life immersed in the power of words—whether in a classroom, a clinic, or up on an improv stage (yes, really).

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We both know your work is powerful (and so, so needed). Let’s make sure your words reflect that—so the right people recognize it, feel it, and say yes.

I'm all about...

CONNECTION

Words aren’t just words—they create relationships. The right ones build trust, spark curiosity, and invite people into something bigger.


DEPTH

Your work isn’t surface-level, and neither is mine. I listen deeply, ask the right questions, and help you uncover the words that fully reflect the heart of your work.


EMPATHY

I get it. The struggle to squeeze the entirety of your soul into a well-crafted sentence—I’ve been there too. You’re not alone in this. I’ve got your back the whole way through.


A LITTLE WOO

Reiki, body-centered practices, visualization—I bring a holistic approach to messaging. Because sometimes, finding clarity isn’t about thinking harder—it’s about tuning in, grounding, and letting your message come through you.

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Presence

Very few people are really present in conversation anymore. This is a skill and a personality trait that Erin possesses. When we’re together, we’re really together, and I appreciate that very much.

Ellen, Transpersonal Psychologist and Artist

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Curious to know more? Six things about me you might not guess:

I love tea, and if you came to my house, I’d offer you a cup. And keep offering until you said yes. Because saying no isn’t really an option. (It's an Irish thing).

I play fiddle, mandolin, and banjo, mostly in the

"old-time" tradition. Think songs about drinking, love, raising a ruckus, and losing an eye—sometimes all in one song!

I’ve lived in an Airstream and a tipi. I spent my 20s traveling around, studying with writers, wild-crafters, nuns, scientists, poets, magic-makers, neurobiologists, and healers. I love meeting all kinds of people.

Yes, that is my natural hair, and yes, it’s naturally curly. I found my first strand of silver at 12. (I’ve been told it’s a sign of wisdom, but I used it to buy a six-pack at 16. So…you be the judge.)


I’m a dual U.S./Irish citizen and a student of Irish Gaelic. While my Irish isn’t perfect, I know “Is fearr Gaeilge briste, ná Béarla cliste”—“Broken Irish is better than clever English.” Translation?

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Perfect or not, your story matters.
So let’s get it out there.

Get my Newsletter – From Head to Heart to Page
Get the wisdom of your work out of your head, into your body, and onto the page.

Stories, embodied writing practices, and messaging insights to make sure your words truly reflect the depth of what you do.

Sent once a month(ish), straight to your inbox.

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See you in your inbox!

© 2024 Erin Coyle Design, Just Be. LLC   |    Logo,  website, design & development by Erin Coyle Design   |   Photography by Grace Camblos Media   
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